From Supply and Demand to Numbers, Networks, and Narratives: Confronting the Commodification of Specialty Coffee Producers
Author(s): Peter W. Roberts (Author)
- Publisher: Oxford University Press
- Publication Date: October 2, 2026
- Language: English
- Print length: 224 pages
- ISBN-10: 0198871465
- ISBN-13: 9780198871460
Book Description
Roberts outlines a mosaic of promising market interventions that address the numbers and networks problems before explaining why the outdated pricing narrative is so difficult to change. He concludes by offering specific motivations for researchers to explore valuation and pricing in specialty coffee markets. As economists, sociologists, and especially economic sociologists take the coffee industry more seriously, they will turn untrodden research pathways into action-oriented ideas that will transform the global coffee industry by changing how people think and talk about them.
Editorial Reviews
About the Author
Peter W. Roberts is Professor of Organization & Management at Emory University and Academic Director of its Business & Society Institute. Over the past several years, he has directed his research and teaching efforts toward questions related to the global coffee industry. Before taking up his current position at Emory University, Peter served on the faculties of Columbia University, Carnegie Mellon University, and the Australian Graduate School of Management.
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